Tuesday, November 07, 2006

Is it really?

wsj nar ad
As was pointed out in the last carnival, the National Association of Realtors has launched a $40 million campaign to end any softening promote the buying and selling of properties. Their slogan is "It's a great time to buy or sell a home", which obviously cannot be completely true.

Now, I'm not one of the extreme pessimists who believes that you will spontaneously explode if you own investment property early next year, but I do believe that the market will continue to soften and that it may not be the best time to buy or sell all homes. Over at The Big Picture there are two articles about this, but the second one titled Analyzing why "It's a great time to buy or sell a home" dissects every line in the recent WSJ ad and explains why "every single statement in the ad is materially false or misleading".

I think it's worth a laugh read.

Also, here is the first article.

1 comment:

Chris said...

Yeah that little ad is hilariously bad...its like they are trying to trick someone who is COMPLETELY clueless into buying/selling a house. It's like a Saturday Night Live sketch...it seems like they must think that "no press is bad press" but in reality it just hurts their reputation!